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            Create a Google Analytics UA Data Stream in Marketing Cloud Intelligence Data Pipelines

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            Create a Google Analytics UA Data Stream in Marketing Cloud Intelligence Data Pipelines

            Create a Google Analytics data stream to track and view reports on website traffic.

            Required Editions

            User Permissions Needed  
            To create an API data stream: Admin

            To create a Google Analytics GA4 API data stream requires a valid username and password with access to at least one Google Analytics profile.

            1. On the Import tab, click Add New.
            2. Select the Google Analytics connector.
            3. In the General section, click Add New and enter your credentials.
            4. Next to Website, select the Google Analytics View that you want to retrieve data for.
            5. This API only pulls in data at the website level by default.
            6. Set more properties by using Extended Properties:
              1. Location Breakdown: Select to add the Country dimension.
              2. Get Page Levels: To pull page-level data, select the level from the dropdown. For example, if you select two levels, the first two sections of the page path are extracted to two columns in your report. Selecting all levels causes longer query times.
              3. Get Goals Data: Select to add the Web Analytics Tags data stream type. These fields are added.
                1. Web Analytics Tag
                2. Goal Value
                3. Goal Starts
                4. Goal Completions
              4. Get Events Data: Select to add the Web Analytics Events data stream type. These fields are added.
                1. Web Analytics Event Category
                2. Web Analytics Event
                3. Visits with Events
                4. Unique Events
                5. Total Events
                6. Events Value
              5. Get Device Category: Select to add the Web Analytics data stream type. These Fields are added.
                1. Device Browser
                2. Device Category
              6. Get Event Label Dimension: This field is added and mapped to the Web Analytics Events Data Stream Type.
                1. Web Analytics Event Label
              7. Get Pages: Select to add the Web Analytics Pages data stream type. These fields are added.
                1. Web Analytics Page Hostname
                2. Web Analytics Page Path
                3. Web Analytics Page Path Level 1
                4. Web Analytics Page Path Level 2
              8. Get Keywords: Select to add the Web Analytics Data Stream Type. These fields are added.
                1. Web Analytics Keyword
                2. Key Web Analytics Keyword
              9. Get Campaigns: Select to add the Web Analytics Data Stream Type. This field is added.
                1. Web Analytics Site Campaign
              10. Map as delivery entities: This checkbox is available when Get Keywords or Get Campaigns are selected. This selection enables data to be connected to your workspace’s delivery data. If selected, these fields are added to the Web Analytics Data Stream Type.
                1. Web Analytics Site Campaign
                2. Search Keyword Key
                3. Search Keyword
              11. Get nonsampled data: Select to retrieve nonsampled data from Google Analytics. This capability applies to GA360.
              12. Get Ad Content: Select to add this field to the Web Analytics data stream type.
                1. Ad name
              13. Get Product Level Data: This selection adds ecommerce fields to your data. You can edit the mapping in the ecommerce tab in the Map to Model page. Your campaign is automatically connected to the order and items purchased, creating a connection between the campaign and the revenue that it generated.
            7. To view or change the mapping, click Mapping. Or you can access mapping by selecting Map to Model at the bottom of the Create New Stream page.
            8. To define advanced settings, at the bottom of the screen, select Advanced Settings.
            9. Save your work.
            10. Quality check your data:
              1. Create a report in the Google Ads platform for the required date.
              2. Process the relevant data stream in Marketing Cloud Intelligence Data Pipelines filtered to the same date range.
              3. Create an identical report or pivot table in Marketing Cloud Intelligence Data Pipelines with the same date range, dimensions, and measurements.
              4. Compare the measurement totals to make sure that they’re aligned.
             
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