You are here:
Instagram by Facebook Connector in Marketing Cloud Intelligence Data Pipelines
The Instagram by Facebook API connector retrieves lifetime post data from Instagram using Facebook’s graph API. This connector pulls a larger variety of measurements, such as organic impressions. Instagram by Facebook is a social channel connector, the data stream type is social objects, and there’s no data lag.
Additional Information regarding Instagram by Facebook:
- The connector shows LIFETIME type measurements. LIFETIME measurements display the accumulated value of the measurement as of the current date.
- When an Instagram data stream is created, all posts from the creation date of your profile are retrieved.
- Entries in the data stream log appear under the extraction date’s processing date, which is listed as Today.
- When processing the data stream, there’s no date selection because data for all posts are retrieved until today and assigned a date value that matches the processing day.
- Measurement data retrieved for all posts is accurate as of the processing date.
- To prevent potential data inaccuracies, data streams in LIFETIME aggregation don’t allow for any failed retrievals to be reprocessed post-failure.
- After data is deleted from an Instagram data stream, the deleted data isn’t accessible for retrieval through reprocessing.
- To reprocess data retrieved in the past without actually deleting any data, for example, to accommodate changes in mapping, use the Re-Run Files option.
- Create an Instagram by Facebook Data Stream in Marketing Cloud Intelligence Data Pipelines
To create and manage Instagram reports, create an Instagram by Facebook data stream.

