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Naver API Connector
Naver is a Korean search engine, it’s also frequently referred to as 'the Google of South Korea'. This integration allows you to retrieve your search and delivery data from the platform.
- Channel: Search
- Data Stream Type: Ad, Search Keywords, Conversion Tag, Search Keywords with Conversion Tags
- Data Lagging: 1 Day
Prerequisites
To connect to Naver API, provide a valid Customer ID, Access License, and Private Key. Complete the following steps to obtain these prerequisites:
- Sign up to NAVER SEARCH ADVERTISER's Center (http://searchad.naver.com)
- Go to http://manage.searchad.naver.com
- Go to Tools > API Manager
- Create API license
General Setup
After entering your credentials, select the relevant account you want to retrieve data for.
Extended Properties
- Get Keywords - Select this checkbox to retrieve Keywords data in addition to the Delivery data retrieved by the API by default.
- Get Conversions - Select this checkbox to retrieve Conversion data in addition to the Delivery data retrieved by the API by default.
QA Your Data
- Create the desired report in the Naver platform for the required date range.
- Next, process the relevant Data Stream in Marketing Cloud Intelligence Data Pipelines for the same date range.
- Create a Report/Pivot Table within Marketing Cloud Intelligence Data Pipelines containing the exact same Dimensions and Measurements for the same report and date range.
- Compare the Measurement Totals and make sure they’re aligned.
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