Search Ads 360 API Connector

• Channel: Search
• Data Lagging: 1 Day

Prerequisites

Since Search Ads 360 derives its permissions from Google Campaign Manager, be sure to enable Search Data.

Extended Properties

• Checkboxes – Enables you to upload further attributes according to your Search Ads 360 account definitions:
  • 'Get device breakdown’- This option is checked by default, and pulls an additional Dimension- ‘devicesegment’, which is mapped to ‘Device Category’
  • ‘Get Conversions Data’- This option adds the Conversion bucket to the Data Stream, which contains the following Dimensions and Measurements:
    • Conversion Tag Category (‘foodlightgroup’)
    • Conversion Tag Key (‘foodlightactivityid’)
    • Conversion Tag Name (‘foodlightactivity’)
    • Total Conversions (‘dfaTotalConversions’)
    • Post Impression Conversions (‘dfaTransactions’)
    • Post Click Conversions (‘dfaActions’)
    • Revenue (dfaRevenue)
  • ‘Include Removed Entities’ - This option will not add new Dimensions to the Data Stream. This option means that removed Entities will be pulled as well.
  • ‘Get Keyword Data’- This option adds the Search Keywords bucket to the Data Stream, which contains the following Dimensions and Measurements:
    • Search Keyword Key (‘keywordId’)
    • Search Keyword (keywordText)
    • Search Keyword Match Type (keywordMatchType)
    • Search Keyword Status (status)
    • Search Keyword Quality Score (qualityScoreCurrent)
    • Search Keyword URL (keywordLandingPage)
    • Impressions (‘impr’)
    • Clicks (‘clicks’)
    • Media Cost (‘cost’)
    • Position (‘avgPos’)