Sizmek API Connector

• Channel: Display
• Data Stream Type: Conversions, Ads Verification
• Data Lagging: 1 Day

Prerequisites

• A valid Sizmek username and password. You must use regular credentials (the username and password you use to enter the Sizmek platform) not API credentials.
• The account should have API permissions, to grant permissions contact your Sizmek representative
• In the Roles & Permission sub-tab, under the Permissions tab, make sure the View all Roles and Permissions is set to On.
• The user should be granted with an 'Advertiser' and 'Agency' role that has access to 'Agency Reports' in Sizmek Analytics. Make sure it doesn't have the 'Site Reporting' role.
• Under the Full Permissions List make sure the Analytics, Advertiser List (under Advertiser), and Manage Advertisers (under Advertiser) checkboxes are checked.
• To QA this setup, log into the selected user account and ensure 'Agency Reports' is visible the left menu.

Credentials

• Account = Advertiser
• Profile = Brand

Extended Properties

• Location Breakdown – This enables you to add a further Country breakdown to the data retrieved by the API connector, thus providing a higher level of granularity on which the Measurements can be sliced.
• Get Media Cost Data - When this box is checked, a Media Cost Measurement will be retrieved in addition to the data retrieved by the API by default. This added report will be mapped to the Ads Data Stream Type.
• Get Creative Level Data - When this box is checked, Creative Level data will be retrieved in addition to the data retrieved by the API by default. This added report will be mapped to the Ads Verification Data Stream Type.
• Get Conversions Data - When this box is checked, a Conversions Report will be retrieved in addition to the data retrieved by the API by default. This added report will be mapped to the Conversion Tags Data Stream Type.
• Get Viewability Metrics - When this box is checked, an additional two Measurements called ‘Visible Impressions’ and ‘Recordable Impressions’ will be pulled and mapped to Marketing Cloud Intelligence Data Pipelines’s ‘View Impressions’ and ‘View Measurable Impressions’ respectively, in addition to the data retrieved by the API by default. This added report will be mapped to the Ads Verification Data Stream Type.
• Conversion Attribution Model – This drop-down allows you to set the Conversion Attribution Model to the same model defined for your Account on Sizmek under the ‘Conversion Attribution Settings’. Make sure you check this configuration on Sizmek prior to setting it on Marketing Cloud Intelligence Data Pipelines, so that the two platforms are aligned.
• Cookie Window Clicks - This drop-down allows you to set the Clicks Conversion Attribution Window. Make sure you check this configuration on Sizmek prior to setting it on Marketing Cloud Intelligence Data Pipelines, so that the two platforms are aligned.
• Cookie Window Impressions - This drop-down allows you to set the Impressions Conversion Attribution Window. Make sure you check this configuration on Sizmek prior to setting it on Marketing Cloud Intelligence Data Pipelines, so that the two platforms are aligned.

Known Issues

• Sizmek reports are run at a set time, and may not have processed by the time the API is run. This occurrence could result in the query timing out, displaying an error such as: Provider Report Timeout in the Data Stream Log. One way to resolve this issue is to overwrite the API runtime by using Workflows.