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Marketing Cloud Engagement
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            Access the Features of Marketing Cloud Engagement+

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            Access the Features of Marketing Cloud Engagement+

            Marketing Cloud Engagement+ unifies your existing Marketing Cloud Engagement data with the Salesforce Platform. This integration enhances your marketing efforts by giving you access to more features, and by giving you a single view of your overall marketing program. You can access these features and capabilities from your existing Marketing Cloud Engagement account, or directly through the Salesforce Platform.

            Required Editions

            Available in: Marketing Cloud Engagement Pro+, Corporate+, and Enterprise+ Editions

            Here's an overview of the features that are new to Engagement customers.

            • Digital Wallet—View spending information across Salesforce products. All marketing message usage appears in these reports, tagged by channel, date range, and business unit. SMS and WhatsApp channels also break out message sends by destination country.
            • Next-Gen Campaigns—Organize your marketing initiatives with next-gen campaigns that combine assets, automations, and even Engagement journeys. Comprehensive engagement rolls up to the campaign.
            • Flow Builder—Automate customer experiences and platform activities by adding triggers, branches, decision points, and message send activities. These flows integrate natively with Service Cloud, Sales Cloud, and Data 360.
            • Segments—Build highly targeted audiences, breaking down your universe of customers by demographics, behaviors, and history. Available attributes include Engagement data, so you can connect next-gen automation with geofencing, journey, or mobile activity data.
            • Conversational Agents—Deploy AI agents that automate certain tasks, such as creating campaign content and managing approvals.
            • Agent-Powered Decisioning—Specify a group of journeys for customers to participate in and identify your campaign goals. Agentforce determines the best journey based on the behavioral and demographic trends for each customer.
            • Marketing Performance—View and share sending and engagement trends or analyze data with filters for channel, date range, or account ID. These reports can combine data from Engagement and Next.
            • Analytics—Create custom reports, pivot tables, and dashboards by using clicks, not code. Your reports can include data from across the Salesforce Platform.

            Access Next-Gen Features from Engagement

            After you get Marketing Cloud Engagement+, a button called Next is added to the navigation bar. Use the Next menu to open features in Marketing Cloud Next.

            1. Log in to Marketing Cloud Engagement.
            2. In the navigation bar, click Next.
            3. Select a destination.
              • Agentforce Builder—Build powerful agents to automate marketing and business processes.
              • Analytics—Create custom reports in a drag and drop interface.
              • Campaigns—Organize all of your campaign content and integrate it with objects from across the Salesforce Platform.
              • Flow—Create workflows to automate your marketing campaigns.
              • Marketing Performance—View engagement data for your marketing messages.
              • Segments—Create highly targeted customer segments.

            Access Next-Gen Features from Salesforce

            You can also access these features without logging in to Marketing Cloud Engagement.

            1. Log in to Salesforce.
              Note
              Note If you aren’t sure which URL to use, contact your Salesforce administrator.
            2. Click the App Launcher (The App Launcher icon, which consists of 9 dots arranged in a 3 by 3 grid).
            3. In the search field, enter marketing, and then select Marketing.
            4. Use the tabs at the top of the page to go to the section you want to access.
              For example, to manage campaign content such as images and messages, click Content.
             
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