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Working with Campaigns and Flows in Marketing Cloud Engagement+
Supercharge your Engagement content by adding it to campaigns and orchestrating it with flows.
Required Editions
| Available in: Marketing Cloud Engagement Pro+, Corporate+, and Enterprise+ Editions |
Campaign Overview
The Campaign object is a standard component of the Salesforce platform that you can use to centralize and extend your team’s marketing efforts. Campaigns can include not only marketing-related items, but also other content from across the Salesforce Platform. With Marketing Cloud Engagement+, your campaigns can also include content from Marketing Cloud Engagement, such as journeys.
Flow Overview
Flow Builder is a low-code system for automating processes across the Salesforce Platform. With Marketing Cloud Engagement+, your flows can orchestrate your existing journeys to create a holistic, end-to-end customer experience.
Because Flow Builder is integrated with the Salesforce Platform, it can also interact with Sales Cloud, Service Cloud, Commerce Cloud, Data Cloud, and Agentforce.
For more information about Campaigns and Flows in Marketing Cloud Next, see Working with Campaigns and Flows.
- Add a Journey to a Campaign in Marketing Cloud Engagement+
Organize your existing journeys in Marketing Cloud Next by adding them to campaigns. Adding your campaigns to journeys is a great way to view all of your journeys that are related to a specific theme or objective. - Send Flow Members to a Journey
With Marketing Cloud Engagement+, you can send customers from your flows into existing Engagement journeys. - Create and Use the Journey Decisioning Agent
Harness the power of Agentforce in your journeys with the Journey Decisioning agent. The agent dynamically assigns the best customer journey and creates custom content for each individual based on real-time behavior profile details and context.
