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Unified Reporting Tools in Marketing Cloud Next for Engagement
Marketing Cloud Next for Marketing Cloud Engagement includes two reporting tools that give you deep insights into your sending and engagement data. These reports include data from Marketing Cloud Engagement and Marketing Cloud Next.
Required Editions
| Available in: Marketing Cloud Engagement Pro+, Corporate+, and Enterprise+ editions |
Because these tools are built on the Salesforce Platform, your reports can include not only marketing data, but also data from other Salesforce products such Sales Cloud, Service Cloud, and Data 360. Best of all, marketers can create in-depth reports and dashboards by using the drag-and-drop Tableau Next interface, without writing any code.
- Unified Reporting Concepts and Terminology
The unified reporting suite in Marketing Cloud Next for Engagement is built on the Salesforce Platform. It uses some concepts and terms that might be unfamiliar to existing Marketing Cloud Engagement users. - Historical Data in the Unified Reporting System
When you set up your Marketing Cloud Next for Marketing Cloud Engagement account, an automated process imports historical send and engagement data from Marketing Cloud Engagement. Use this historical data to create segments and add flow logic in Marketing Cloud Next. - Differences Between Unified Reporting System Reports and Other Reports
Get to know the differences between the unified reporting system and other Marketing Cloud Engagement reporting tools. - View Engagement and Delivery Data with the Marketing Performance Dashboard
The Marketing Performance Dashboard gives you real-time send, engagement, and deliverability data for the messages you send by using Marketing Cloud Engagement and Marketing Cloud Next. - Create Custom Analytics Reports in Marketing Cloud Next for Marketing Cloud Engagement
The unified reporting system in Marketing Cloud Next for Engagement includes powerful analytics tools that you can use to create custom reports anytime you need them. In these reports, you can select the data you want to report on, filter it to meet your needs, and create visualizations, without writing a single line of code. - Report Types for Custom Analytics Reports in Marketing Cloud Next for Engagement
Learn more about the types of data that you can use to create custom reports in the Analytics section of Marketing Cloud Next for Engagement. - Key Data Model Object Fields for Unified Reporting
The unified reporting system for Marketing Cloud Next for Engagement uses a unified data model that’s shared across the Salesforce Platform. Some of the terms, fields, and values in the unified system are unfamiliar to Marketing Cloud Engagement customers. As a marketer, it’s helpful to understand the Data Model Objects (DMOs) that you’re most likely to encounter when you build reports using the unified reporting system. - Customizing the Marketing Semantic Data Model
Extend or customize the semantic data model (SDM) that’s included with Marketing Cloud Next. You can associate objects from Data 360, such as data from Sales or Service Cloud. The SDM can also include other data, such as data from your data extensions in Marketing Cloud Engagement. - Troubleshoot Unified Reporting Issues
Troubleshoot common reporting issues to resolve discrepancies and ensure accurate marketing performance data in Marketing Cloud Next for Engagement.
Marketing Performance
The Marketing Performance reports give you an at-a-glance view of your sending and engagement trends. You can filter these reports by channel, so you can dive deep into the metrics for your email, SMS, WhatsApp, and push notification campaigns.
You can access Marketing Performance in Marketing Cloud Next.
- Log in to Salesforce.
- On the App Launcher, search for marketing, and then select Marketing.
- Click the Marketing Performance tab.
You can also access Marketing Performance directly from Marketing Cloud Engagement.
- In Marketing Cloud Engagement, on the Next menu, select Marketing Performance.
For more information about Marketing Performance reports, see View Engagement and Delivery Data with the Marketing Performance Dashboard.
Analytics
The Analytics suite provides a drag and drop interface powered by Tableau Next. Use the Analytics suite to build custom reports, pivot tables, and dashboards. Your custom reports can be a powerful tool for auditing, troubleshooting, and improving the performance of your campaigns.
In Marketing Cloud Engagement, marketers previously had to work with their IT teams and business analysts to write SQL to extract engagement data for channels such as SMS. With the Marketing Analytics reports, marketers can self-serve, creating powerful reports and dashboards with clicks, not code.
You can access Analytics in Marketing Cloud Next.
- Log in to Salesforce.
- On the App Launcher, search for marketing, and then select Marketing.
- Click the Analytics tab.
You can also access Analytics directly from Marketing Cloud Engagement.
- In Marketing Cloud Engagement, on the Next menu, select Analytics.
