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Report Types for Custom Analytics Reports in Marketing Cloud Engagement+
Learn more about the types of data that you can use to create custom reports in the Analytics section of Marketing Cloud Engagement+.
Required Editions
| Available in: Marketing Cloud Engagement Pro+, Corporate+, and Enterprise+ Editions |
Standard Data Model Objects
Standard Data Model Objects (DMOs) are collections of data from your data streams.
- Bulk Email Message
- Contains information about email send definitions, such as their subject lines, body content, sender name, message type, and target audience. Also contains information about the flow or journey that the email message was sent from, if applicable.
- Bulk Message
- Contains information about message send definitions for SMS, WhatsApp, and mobile app messaging messages. The DMO includes information about subject lines, body content, sender name or phone number, destination country, message type, and target audience. Also contains information about the flow or journey that the message was sent from, if applicable.
- Device Application Engagement
- Contains information about engagement events for mobile app messaging sends, such as link clicks and geolocation events. Also provides information about the device that the engagement event originated from, such as its operating system, app version, and location. It also contains information about the app user, such as their individual ID.
- Digital Content
- Contains metadata about your message sends, such as the ID and name of the message in Content Builder in Marketing Cloud Engagement.
- Email Engagement
- Contains information about engagement events—such as sends, deliveries, opens, bounces, clicks, and unsubscribes—for email messages.
- Message Engagement
- Contains information about engagement events for SMS, WhatsApp, and mobile app messaging messages. Also includes information about the device that the engagement event originated from, such as its location.
Combined Data Model Objects
Combined data model object report types join multiple DMOs together to help you create more in-depth reports.
- Bulk Message with Device Application Engagement
- Contains information about mobile app messaging send definitions, combined with message engagement data.
- Bulk Email Message with Email Engagement
- Contains information about email send definitions, combined with message engagement data.
- Bulk Message with Message Engagement
- Contains information about SMS and WhatsApp send definitions, combined with message engagement data.
- Digital Content with Bulk Message
- Contains information about SMS, WhatsApp, and mobile app messaging send definitions, combined with message engagement data.
- Digital Content with Bulk Email Message
- Contains information about email send definitions, combined with message engagement data.
Semantic Data Models
Semantic data models are a layer that sits on top of your raw data, connecting and unifying complex information from multiple sources.
- Marketing Performance Semantic Model
- Contains information about all of your send definitions and engagement data.
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