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            Set Up Channels in Marketing Cloud Next

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            Set Up Channels in Marketing Cloud Next

            Marketing Cloud Next supports a multichannel marketing strategy that includes email, landing pages, SMS, and WhatsApp. Learn how to configure the required settings for each channel.

            Required Editions

            Available in: Salesforce Enterprise and Unlimited Editions with Marketing Cloud Next Growth or Advanced Edition
            • Configure Required Email Settings
              To send emails, you must authenticate a domain for sending, verify at least one sender email address, and provide a physical address to include in your email. In some cases, such as upgrading from Starter or Pro Suite, you can transfer email sending capabilities to Marketing Cloud Next.
            • Set Up Mobile App Messaging in Marketing Cloud Next
              In Marketing Cloud Next, you can use segments and Flow Builder to send timely, personalized notifications to users of your apps. To start sending mobile app messages, add and configure your app in Setup.
            • Set Up Custom Mobile App Events in Marketing Cloud Next
              Track user behavioral interactions like button clicks, screen views, or purchases within your mobile app.
            • Set Up SMS Messages in Marketing Cloud Next
              When you have the SMS messaging add-on, you can create and send SMS messages from Marketing Cloud Next. Before you can start sending, your business must request and register one or more codes. Short codes and long codes are the numbers associated with incoming and outgoing messages. The registration process can take several weeks, so make sure to plan ahead.
            • Set Up WhatsApp in Marketing Cloud Next
              Reach a global audience with personalized conversational messages that can include text, audio, video, and other rich content.
            • Ensure Compliance with Consent Settings
              Marketing Cloud Next can help you stay in compliance with regulatory bodies and provide your customers with their preferred experience. These tools help you organize contact details, communication subscriptions, and preference forms.
            • Domain Settings in Marketing Cloud Next
              Depending on your business needs, you can configure one or more domains to handle different jobs. You can choose My Domain to use a Salesforce subdomain or configure your own custom domain for hosting content. You can also create a tracking domain if you plan to use SMS messaging. Configuring DKIM (DomainKeys Identified Mail) authentication for sending emails is required.
             
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