To send emails, you must authenticate a domain for sending, verify at least one sender
email address, and provide a physical address to include in your email. In some cases, such as
upgrading from Starter or Pro Suite, you can transfer email sending capabilities to Marketing Cloud Next.
Required Editions
Available in: Salesforce Enterprise and
Unlimited Editions with Marketing Cloud Next
Growth or Advanced Edition
User permissions needed
To modify organization-wide addresses:
Modify All Data
OR
Marketing Cloud Admin permission set
We recommend using a subdomain of your root domain for marketing sends. This best practice
improves the deliverability of your sends and protects the reputation of your domain. Make
sure that your subdomain has an inbox available to receive the authentication verification
email for the subdomain.
Work with your IT administrator to configure DKIM settings that add a recognized
digital signature to your emails and can improve your deliverability.
Note In some cases, such as upgrading from Starter or Pro Suite, the email authenticated
domains page guides you through the process of transferring your sending activities to
Marketing Cloud Next. Before you complete the transfer, pause your active campaigns. After you complete the
transfer, resume the paused campaigns that you want to continue.
Verify an email address for the From field.
Verified sender email addresses are listed in the From field selector of an email
campaign. Marketers can select the email address that they want to use for each email that
they create. See Authenticate a From Address for Unified
Messaging.
Add or update the physical address inserted by the Physical Address merge tag.
To maintain regulatory compliance, all marketing and transactional emails must include
a physical address.
From Setup, in the Quick Find box, enter Company, and then
select Company Information.
In the Organization Detail section, review or edit the Address details.
Save your changes.
A complete physical address, including an alphanumeric value in the
State field, must be included in every marketing email that you send. If your business
address doesn't use a state, region, or province name, insert a placeholder. For orgs that
use a region picklist, add a placeholder to the picklist first, and then select the
placeholder from the dropdown menu.
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