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            Set Up Reporting in Marketing Cloud Next

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            Set Up Reporting in Marketing Cloud Next

            To get detailed reporting insights and embedded dashboards for your campaigns, install the Marketing Performance app. Marketing Cloud Next also includes preconfigured reports and dashboards that you can customize on the Analytics page.

            Required Editions

            Available in: Salesforce Enterprise and Unlimited Editions with Marketing Cloud Next Growth or Advanced Edition
            • Set Up Marketing Performance
              Marketing Performance uses Data 360 and Tableau Next to present detailed metrics about your campaigns and content. Get embedded reporting in your campaign records, and access a comprehensive dashboard with insights and trends about your overall marketing efforts.
            • Set Up Flow Performance
              Get detailed flow performance analytics for Marketing Cloud Next automation-event triggered, activation-triggered, and segment-triggered flows, powered by Tableau Next. These analytics can provide deeper insights into your flow's element runs, so you can make data-driven decisions.
            • Set Up Analytics Reports and Dashboards
              Marketing analytics packages include preconfigured dashboards and folders with reporting data about your marketing efforts.
            • Turn On Unified Engagement History Dashboards
              To make valuable engagement data available for your sales and marketing teams, turn on Unified Engagement History Dashboards. Then, add the components to account, lead, and contact record pages.
            • Attribute Revenue to a Specific Campaign
              Opportunity Influence for Marketing Cloud Next uses engagement data to tie opportunity revenue back to a specific campaign. An engagement activity is eligible for attribution 30 days before the related opportunity is created to the date that the opportunity is set to Closed/Won. Use this attribution data to help you report on ROI, adjust your strategy for current campaigns, and make decisions about future campaigns.
            • Customize the Analytics Page
              To help users find and interact with Marketing Cloud Next reports and dashboards, create collections and filters.
             
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