The strongest campaigns target the right audience. After you determine your ideal
audience member, you can reach them by filtering Data 360 data into a
segment. Before you start using segments, make sure that a Data Cloud Architect or data
analyst has configured incoming data streams and defined the reconciliation rules that manage
harmonization across records.
Required Editions
Salesforce Enterprise and
Unlimited Editions with Marketing Cloud Next
Growth or Advanced Edition
People Records in Marketing Cloud Next Marketing Cloud Next includes records that can store data about people who interact with your business at different stages of your marketing, sales, or service lifecycles.
Understanding Segmentation in Marketing Cloud Next The Segments page in Marketing Cloud Next is the same one available in the Data Cloud Lightning app for Data 360. However, if you plan to use your segment with marketing campaigns, some specific field settings are required.
Segmentation Concepts and Examples The segment canvas offers several features to help you identify the right audience. Understanding the data behind the attribute library and the robust nesting and grouping features available can help you create the segments you need.
Manually Create a Segment in Marketing Cloud Next To create a segment, you drag in attributes that describe your target audience. When you build segment rules, make sure that you select objects and fields that align with your data model.
Create a Segment with AI in Marketing Cloud Next Create segments using natural language and Einstein generative AI capabilities. You edit and publish Einstein segments the same way as your other marketing segments. An admin must enable generative AI for segments.
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