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            Other Data 360 Features for Marketers

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            3. Marketing Cloud Next

            Other Data 360 Features for Marketers

            Marketing Cloud Next includes other Data 360 features that can help you with segments and reporting.

            Required Editions

            Available in: Salesforce Enterprise and Unlimited Editions with Marketing Cloud Next Growth or Advanced Edition
            Feature Description
            Bring Your Own Model Build, train, and explore a data model with the Data 360 Python connector, which moves data between your prediction and a Data Model Object (DMO). This connector is built on Query API.
            Calculated Insights Define and calculate multidimensional metrics on profile, segment, and population objects.
            Data Actions Trigger actions with Salesforce Platform Events or webhooks using streaming insights and engagement data.
            Data Explorer Validate data lake objects, data model objects, and calculated insights to ensure that data and formulas are accurate.
            Data Graphs Combine and transform normalized table data from data model objects (DMOs) into new, materialized views of your data.
            Data Shares Give third-party partners access to your data, so that they can build powerful analytical insights and machine learning models.

            See Also

             
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