Loading
Feature Disruption - Service Cloud VoiceRead More
Feature degradation | Gmail Email delivery failureRead More
Marketing Cloud Next
Table of Contents
Filter by (0)Add
Select Filters

          No results
          No results
          Here are some search tips

          Check the spelling of your keywords.
          Use more general search terms.
          Select fewer filters to broaden your search.

            Search all of Salesforce Help
            Search all of Salesforce Help
            Segmentation Concepts and Examples

            You are here:

            1. Salesforce Help
            2. Docs
            3. Marketing Cloud Next

            Segmentation Concepts and Examples

            The segment canvas offers several features to help you identify the right audience. Understanding the data behind the attribute library and the robust nesting and grouping features available can help you create the segments you need.

            Required Editions

            Available in: Salesforce Enterprise and Unlimited Editions with Marketing Cloud Next Growth or Advanced Edition

            To find out more about the fields available on each data model object (DMO), check out the DMO reference in the Data 360 Reference Guide.

            For more information about segmentation concepts, check out these resources.

            Concept Description
            Hierarchical Aggregation in Segment Filters Lets you accurately reflect your hierarchical account structures and gain a comprehensive view of your data by rolling up revenues for accounts and their subsidiaries, leading to more precise and meaningful segment filters.
            Aggregation Defines your results by a grouping of values, such as a total number of records or minimum currency amount. Aggregation relates to the Measurement, Operator, and Value fields of a container object.
            Event Time Determines a time frame during which related records can match your rules. Segments return data within the last 24 months. To expand that range, use an event time.
            Container, Container Path Groups attributes together and specify which values to build the segment on.
            Operators Determines what operation is used to match the attribute value, such as Day of Week or Is Equal To. Operators vary based on the DMO type (date, number, text). 
            Note
            Note Aggregation and nesting aren’t available on direct attributes (Unified Individual fields).
             
            Loading
            Salesforce Help | Article