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            Configure Web Tracking for a Business Unit

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            Configure Web Tracking for a Business Unit

            To track visitor activities for your campaign on external web pages, create a website connector that collects activity data from your external site. Then, create the embed code to add to your external site, and associate it with your website connector, business unit, and a campaign. You can then copy the embed code to your website.

            Required Editions

            Available in: Salesforce Enterprise and Unlimited Editions with Marketing Cloud Next Advanced Edition
            User Permissions Needed
            To configure web tracking: Marketing Cloud Admin permission set

            For more information about considerations and compliance details with activity tracking, see Considerations for Activity Tracking.

            1. Create a website connector.
              1. From Setup, in the Quick Find box, enter Web Tracking, and then select Website Connectors.
              2. Click New.
              3. Name the website connector and click Create.
            2. Create the embed code.
              1. From Setup, in the Quick Find box, enter Web Tracking, and then select Webpage Embed Codes.
              2. Click New.
              3. Name the embed code and select a website connector.
              4. Select a business unit to associate with the embed code.
              5. In the Configure Tracking Settings section, select whether to require consent to track external pages that include the embed code. This setting is on by default. You're responsible for complying with privacy laws and regulations applicable to your business.
              6. Select a campaign to associate with the engagement data.
              7. Click Create.
            3. To enable data collection on your website, copy the embed code and add it to your website’s head tag.
            4. If necessary, configure and apply the web consent banner.
              For more information, see Customize the Consent Banner
             
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