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            Enable Opportunity Influence for a Business Unit

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            Enable Opportunity Influence for a Business Unit

            Opportunity Influence uses engagement data to tie opportunity revenue back to a specific campaign. An engagement activity is eligible for attribution 30 days before the related opportunity is created to the date that the opportunity is set to Closed/Won. Use this attribution data to help you report on ROI, adjust your strategy for current campaigns, and make decisions about future campaigns.

            Required Editions

            Available in: Salesforce Enterprise and Unlimited Editions with Marketing Cloud Next Advanced Edition
            User Permissions Needed
            To enable opportunity influence: Marketing Cloud Admin permission set

            To learn more about opportunity influence, see Attribute Revenue to a Specific Campaign.

            1. From Setup, in the Quick Find box, enter Business Units and select it.
            2. From the Business Units list page, select a business unit.
            3. Review the Readiness Check section and complete any remaining tasks.
            4. Click Enable, and then turn on the attribution models that you want to use.
             
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