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Configure Web Tracking in Marketing Cloud Next
Track visitor activities and engagement across your marketing web pages. Use the data to create more targeted segments and inform your marketing strategy. You can track activity on landing pages hosted by Marketing Cloud Next and on external websites.
| Content Type | Requirements |
|---|---|
| Marketing Cloud Next Landing Pages with consent banner |
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| Marketing Cloud Next Landing Pages without consent banner |
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| External Pages with consent banner |
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| External Pages without consent banner |
|
- Considerations for Activity Tracking
Before you turn on activity tracking, review considerations, compliance details, and cookie information. - Customize the Consent Banner
To protect the privacy of visitors to your Salesforce-hosted marketing landing pages, as well as your external sites, use the default consent banner to collect consent to track. You’re responsible for complying with privacy laws and regulations applicable to your business. - Track Activity on Landing Pages
Track visitor activities on your Marketing Cloud Next landing pages. To protect the privacy of your landing page visitors, use the default consent banner to collect consent to track. You’re responsible for complying with privacy laws and regulations applicable to your business. - Track Activity on External Sites
Track visitor activities on web pages hosted outside of Salesforce, such as your company website. To protect the privacy of your site visitors, use the default consent banner to collect consent to track. You’re responsible for complying with privacy laws and regulations applicable to your business.
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