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Using a Form with Landing Pages
Landing pages can support campaign goals, such as customer awareness or lead generation. In Marketing Cloud Next, you can create a landing page with or without a form, depending on your needs. Each landing page can contain one form only.
Required Editions
| Available in: Salesforce Enterprise and Unlimited Editions with Marketing Cloud Next Growth or Advanced Edition |
A form has two parts: the form fields and their settings, and the flow that processes the captured data. To process the form-submitted data, you must add the form record to a flow. You can relate a form to only one flow. When you create a sign-up form campaign, the landing page, form, and flow are created and related for you. However, if you create the components individually, you must manually relate the parts.
Form Requirements
A form must include at least one input element and one button. To capture form submission data, set up these fields with the following Unique Name values.
- An email address field must have the unique name Email.
- A first name field must have the unique name FirstName.
- A last name field must have the unique name LastName.
Unique names aren’t case-sensitive, but they can’t include extra characters or spaces.
- Accepted: EMAIL, Email, FirstName, Firstname
- Not Accepted: email1, 1stname, FirstNameA, first name
Other Considerations
- If you have a dropdown field as the last field on a form, the dropdown list can get cut off, especially if the form is embedded in an external site. As a workaround, move the dropdown field further up on your form. If the dropdown must be the last field, add padding to the bottom of the form to make enough room for the dropdown list to appear properly.
- If a form has more than one version and you add the form to a landing page, the latest published version of the form is shown.
- If you add, remove, or change fields on your form, make sure that the updated fields are mapped correctly.
- To add an image that’s hosted outside of Marketing Cloud Next, you must allowlist the domain that hosts the image and select the Content Security Policy (CSP) directives in Trusted URLs in Salesforce Setup. See Manage Trusted URLs.
- When a form uses data source fields, the fields inherit the language of the person building the form, not the language associated with the CMS workspace.
- If your org is configured to manage duplicates, the CreateRecords element in a form’s flow can’t create a record if it matches an existing one. See Duplicate Rules.
