Create and Manage a Landing Page Template in Marketing Cloud Next

Create a Landing Page Template

1. On the Content tab in a marketing workspace, click Add | Content | Landing Page Template. Click Create.
2. Select a creation method.
   1. Use standard template: Click Select a Template | Select. Select a layout from the Standard Templates tab, and then click Select.
   2. Build custom template: Click Use Components, and then click Select.
3. In Experience Builder, click the Settings tab and configure the properties.
   1. Give your landing page template a title for internal use.
   2. Under SEO, add a public page title, which appears in the browser tab or title.
   3. On the Settings and Style tabs, configure any other properties as needed.
   4. Add or move components on the canvas to create the layout that you want.
   If you’re using a standard template, to change the layout without losing your content, click Template Switcher in the properties panel.
4. To add dynamic content to the template, select a component on the canvas, and then enable Dynamic Content.
5. Configure the personalization settings: Create, clone, or link a personalization point.
   See Create and Manage Variations in Marketing Content and Linked Personalization Points in Dynamic Content.
   

   Note Locking a component only protects its content and settings. Authors can edit targeting rules, add or delete variations, and modify personalization logic on both locked and unlocked components. For control over the personalization logic, clone the personalization point instead of linking to it.
6. Add content variants for each rule, and set the evaluation priority. The first matching rule determines which variant is shown.
7. Designate one variant as the fallback. The fallback variant is rendered when no rules match or the data lookup fails.
   When a marketer creates a landing page from this template, all dynamic content rules and variants are copied to the new landing page automatically.
8. To personalize text or images with data from a data graph, select a data graph from the Data Sources tab and then add merge fields to a component. To protect merge fields from being removed by downstream authors, lock the component.
9. Save your work and preview the template.
   Landing pages are hosted on an Experience Cloud site called Marketing Landing Pages that’s automatically generated. To preview templates, users must be added as contributors with viewer access to the site.
10. To test dynamic content and merge fields, select a segment and then a sample visitor from that segment to see which variants and personalized values are rendered. Landing pages are hosted on an Experience Cloud site called Marketing Landing Pages that's automatically generated. To preview templates, users must be added as contributors with viewer access to the site.
11. To make the template available for authors to use, click Publish, and choose whether to publish the template now or schedule for later.

Edit a Landing Page Template

When you edit a landing page template, you can update content, merge fields, and personalization settings. Merge fields in locked components can only be edited in the template. Changes to linked personalization points - such as editing targeting rules, adding variations, or deleting variations - propagate between the template and any content that shares the same personalization point, regardless of locking.

1. From the Content tab in a marketing workspace, open the landing page template that you want to edit.
2. On the content details page, click Edit.
3. Edit the template, and then save the changes.
4. To make the changes available to authors, click Publish and choose whether to publish the template now or schedule for later.

Unpublish a Landing Page Template

To hide a template from other users so that it can't be used anymore, unpublish it.

1. On the Content tab, find the template that you want to hide.
2. On the template’s content detail page, click Unpublish, and choose whether to unpublish the template now or schedule for later.