You are here:
Types of Content in Marketing Cloud Next
Create and manage all your marketing content from your CMS workspace. You can create content such as emails, landing pages, forms, images, and SMS messages for use in marketing campaigns.
Required Editions
| Available in: Salesforce Enterprise and Unlimited Editions with Marketing Cloud Next Growth or Advanced Edition, and in Starter and Pro Suite Editions. Your edition determines the options that you have. |
| Type | Description | Good For... | Available In... |
|---|---|---|---|
| Brand | Specify your company’s unique colors, text styles, and more to apply a consistent look and feel across all your marketing content. |
Ensuring that all your marketing content is on brand. You can also create separate brands for specific events and products. Available in emails, forms, and landing pages. |
These content types:
|
Create promotional or transactional emails by adding and editing familiar components. |
Promoting products, services, or events, or for sharing updates about a transaction. |
These campaign types:
|
|
| Expression | Save filter and sort criteria for selecting a data attribute for a merge field that you can use in your marketing messages. | Reducing message design time and ensuring consistency by reusing merge field definitions across marketing content and controlling how data is referenced. | These message types:
|
| Form | Create forms that collect user information. |
Capturing user information to generate leads. |
These campaign types:
|
| Image | Upload a media file or link to a trusted external URL. You can add a BMP, GIF, PNG, JPG, or JPEG file up to 25 MB. For WhatsApp messages, you can add a JPEG or PNG file up to 5 MB. See Manage Trusted URLs. |
Enhancing emails, landing pages, or forms with logos, product photos, graphics, or other visuals. |
These campaign and content types:
Images aren’t supported in SMS messages. |
| In-App Message | Create messages that appear when users are logged in to your mobile app. | Driving engagement through personalized offers, recommendations, and feedback using banner, modal, full-screen and push primer message types. | These campaign flow types:
You must add the Send Mobile In-App Message element manually. |
| Landing Page | Create promotional pages for campaign content or calls to action. | Sharing introductory information and hosting forms to gather prospect details for lead generation efforts. |
These campaign types:
|
| Push Notification Message | Create push notification messages for users. | Engaging with users directly on their mobile devices to facilitate real-time marketing. | These campaign flow types:
You must add the Send Mobile App Message element manually for basic and carousel push types. |
| Reusable Content Block | Create reusable banners, footers, or other boilerplate blocks of content and use them across multiple emails. | Speeding up email production, maintaining consistency, boosting personalization | This content type: |
| SMS Message | Available with the Salesforce Message Credits - SMS add-on. Create text-only marketing content that can be sent from short or long SMS codes. |
Sharing updates about an ongoing transaction or for sending short promotional messages. |
These campaign flow types:
You must add the Send SMS Message element manually. |
| Tracked link | Add a link to drive traffic to your external website from any content and collect engagement data. | Determining which sources result in the most engagement and site traffic. | Can be added manually to these content types:
|
| Create promotional and transactional use cases that include personalization, interactive elements, and rich media files. | Promoting products, services, or events, or for sharing updates about a transaction. |
These campaign flow types:
You must add the Send WhatsApp Message element manually. |
These content types are available only if your account has the WhatsApp add-on.
| Type | Description | Good FOR... | Available In... |
|---|---|---|---|
| Audio | Upload a rich media file. You can add an AAC, M4A, MP3, OGG, WAV, or AMR file up to 16 MB. |
Enlivening WhatsApp messages with audio content. |
These campaign and content types: |
| Document | Upload a media file. You can add a DOC, DOCX, XLS, XLSX, PPT, PPTX, or PDF file up to 100 MB. |
Providing long form documents or presentations in WhatsApp messages. |
These campaign and content types: |
| Video | Upload a rich media file. You can add an ASF, AVI, M4V, MOV, MP4, MPEG, OGV, 3GPP, or 3GPP2 file up to 16 MB. |
Enlivening WhatsApp messages with video content. |
These campaign and content types: |
