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Considerations for Scoring in Marketing Cloud Next
When working with scoring, keep these considerations in mind.
Required Editions
| Scoring on people objects is available in: Salesforce Enterprise and Unlimited Editions with Marketing Cloud Next Growth or Advanced Edition |
| Scoring on the Account object is available in: Salesforce Enterprise and Unlimited Editions with Marketing Cloud Next Advanced Edition |
- Before you publish a scoring model for the first time, you can edit its rules and save the scoring model as a draft. Always republish a scoring rule after making any changes.
- After you publish a scoring model, records are scored retroactively on any relevant data stored in Data 360.
- If you change the scoring object, it can take some time to process your scoring models and apply their rules to records related to the new object.
- When you customize or add a rule, enter exact attribute values and use the correct capitalization style. For example, to specify an unsubscribe from an email, you must enter “UNSUBSCRIBE”.
- To make sure attribute values are exact, enable value suggestions for Text data type fields. See Edit Data Model Object Properties.
- Many attribute values are unique to your org or are variable depending on the lead or contact. For example, SMS short codes or a person’s email address. To determine the correct values for those types of attributes, review your data model objects in Data Explorer.
- You can have up to 30 engagement rules and 30 fit rules.
- You can have up to 10 conditions per rule. Each condition that is nested in a condition group counts toward this limit.
- An individual's engagement, fit, and overall marketing scores are normalized to provide a number from 0 to 100. For engagement and fit scores, you can also see the raw aggregate data used to calculate the normalized scores.
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