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            Default Scoring System in Marketing Cloud Next

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            Default Scoring System in Marketing Cloud Next

            Leads, contacts, prospects, and accounts are scored based on the rules that you publish. You can use the default rules for both engagement and fit, or you can customize them to fit your needs. All engagement rules are available for the Account object and all people objects. Fit rules are available only for the object that they’re listed under.

            Required Editions

            Scoring on people objects is available in: Salesforce Enterprise and Unlimited Editions with Marketing Cloud Next Growth or Advanced Edition
            Scoring on the Account object is available in: Salesforce Enterprise and Unlimited Editions with Marketing Cloud Next Advanced Edition

            People Scoring

            Rule Type Condition Details Value Points
            Engagement Website Engagement | Engagement Channel Action | Is error -5
            Engagement Website Engagement | Engagement Channel Action | Is form-submit +10
            Engagement Website Engagement | Engagement Channel Action | Is anchor-click +3
            Engagement Website Engagement | Engagement Channel Action | Is button-click +3
            Engagement Website Engagement | Engagement Channel Action | Is search +3
            Engagement Website Engagement | Engagement | Engagement Channel Action | Is page-view +1
            Engagement Message | Engagement | Engagement Channel Action | Is SUBSCRIBE +5
            Engagement Message | Engagement | Engagement Channel Action | Is CLICK +3
            Engagement Message | Engagement | Engagement Channel Action | Is UNSUBSCRIBE -5
            Engagement Email | Engagement | Engagement Channel Action | Is | CLICK +3
            Engagement Email | Engagement | Engagement Channel Action | Is UNSUBSCRIBE -5
            Fit Contact Point Address | Country | Is United States +3

            Account Scoring

            Rule Type Condition Details Value Points
            Engagement

            Account Contact | Activity Participant | Activity | Email Message | Is | Incoming | Is Equal To

            AND

            Account Contact | Activity Participant |Activity Participant Role | Is Equal To
            • true
            • From
            		 +50
            Engagement

            Party | Lead | Activity Participant | Activity | Email Message | Is | Incoming | Is Equal To

            AND

            Lead | Activity Participant | Activity Participant Role | Is Equal To
            • true
            • From
            		 +50
            Fit Account Type | Is Equal To
            • Prospect
            		 +30
             
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