Get the Most Out of Scoring in Marketing Cloud Next

Add a Scoring Component to a Record Page

An admin can add the Data Cloud Profile Insights component to lead and contact record pages in the Lightning App Builder. Add the component for each score that you want to display: Overall Marketing Score, Marketing Engagement Score, and Marketing Fit Score. See Page Customization in Marketing Cloud Next. The scoring component isn't available for account record pages.

Share Scores with Your Sales Team

After you make scoring components available, let your sales team know. Sales teams can use lead scores to help decide which leads are the most likely to convert and which have the highest potential value.

Use Scores to Create Segments

Target audiences more precisely by including scores in your marketing segments. For example, create a segment of people you know are likely to engage with your content, and target them with specific content. You can also use scores to target people who aren’t engaged but are a good fit for your business. Send them content to encourage engagement, such as a promo code or special event invite. See Target Audiences.

Use Account Scoring Rules

To segment contacts who match your account scoring rules, create a Data 360 segment based on the Unified Individual that uses the account score as a part of the segment criteria.

To use the account score in personalization or flows, configure and use a data graph.