AI Model Cards and Considerations for Marketing Cloud Next

Review the support, limits, and considerations for generative AI features, and the model details and usage for predictive AI features in Marketing Cloud Next.

• Considerations for Drafting Content in Marketing Cloud Next
  When generating campaign content, keep in mind these usage limits and considerations.
• Model Card: Einstein Engagement Frequency
  In Marketing Cloud Next, Einstein Engagement Frequency analyzes each contact’s engagement record to determine the optimal frequency for sending messages to that contact.
• Model Card: Einstein Engagement Scoring
  In Marketing Cloud Next, Einstein Engagement Scoring predicts email opens and clicks, subscriber retention, web conversion, and overall engagement for each individual consumer contact.
• Model Card: Einstein Send Time Optimization
  In Marketing Cloud Next, Einstein Send Time Optimization analyzes the optimal time to send a message to an individual to maximize the probability of the individual engaging with the message.
• Model Card: Einstein Metrics Guard
  In Marketing Cloud Next, Einstein Metrics Guard analyzes email open and click events and calculates the likelihood that each event is real. The model primarily focuses on filtering emails through large-scale email providers that open messages before the customer opens them. The model is also effective for opens and clicks from email scanners on private, corporate email servers.
• Considerations for the Journey Decisioning Agent in Marketing Cloud Next
  To use the Journey Decisioning agent, consider supported functionality, usage, limitations and allowances, limits, and other issues.
• Considerations for the Campaign Creation Agent in Marketing Cloud Next
  To use the Campaign Creation agent, consider supported functionality, usage, limitations and allowances, limits, and other issues.
• Considerations for the Account Discovery Agent
  Before you create an agent with the Account Discovery agent template, consider supported functionality, usage, limitations and allowances, limits, and other issues.