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Agents and Einstein Data Usage in Marketing Cloud Next
AI is built on data. When using Marketing Cloud Next, review this table to understand the type of data used by AI agents and Einstein features.
The table lists the Customer Data that is used, which is data submitted by the Customer to our services as defined in our Main Services Agreement (MSA), and the usage data that is used, which is data relating to users’ interactions with Salesforce. Data submitted to an AI feature can be used to train AI models, to improve your services and features, or to develop new features that you can access without additional cost.
| Product | Feature | Customer Data and Salesforce Objects Used | Generative AI MODEL Used | Global Model Used |
|---|---|---|---|---|
| Marketing Cloud Next: Growth and Advanced Editions | Agentforce - Campaign Creation Agent | Campaigns, Briefs, Engagement Data from Data Cloud, CMS Assets, Flows | Yes | No |
| Agentforce - Content Creation Agent | Campaigns, Briefs, CMS Assets | Yes | No | |
| Segment Creation | Segments in Data 360 | Yes | No | |
| Einstein Send Time Optimization | Engagement behavior (sends, clicks, opens, unsubscribes, spam complaints) and associated timestamps Data and metadata about customer sending patterns and how campaigns are executed |
No | Yes (required in Growth Edition) | |
| Einstein Metrics Guard | Email engagement (email sends, opens, clicks, unsubscribes, bounces, spam complaints) Data and metadata about customer sending patterns |
No | Yes (required) | |
| Marketing Cloud Next Advanced Edition | Agentforce - Journey Decisioning Agent | Journeys, subscriber content | Yes | No |
| Einstein Engagement Scoring | Email engagement (email sends, opens, clicks, unsubscribes, bounces, spam complaints) Data, and metadata about customer sending patterns |
No | No | |
| Einstein Engagement Frequency | Email engagement (email sends, opens, clicks, unsubscribes, bounces, spam complaints) Data, and metadata about customer sending patterns |
No | No |
