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Marketing Cloud Next Glossary
Here are the most common terms you encounter while using Marketing Cloud Next.
- Audience
- Any collection of people who can receive marketing, transactional, or operational content.
- Campaign
- A record that helps organize the audience, assets, and metrics for a specific marketing effort.
- Campaign Flow
- A container for the automated marketing activities that are related to a campaign.
- Connector
- A self-contained component that enables you to integrate third-party applications with Salesforce.
- Consent
- Indicates a person’s willingness to receive promotional content from a business or organization.
- Consent Status
- Whether someone is opted in to receive email marketing.
- Data 360
- A platform that stores and consolidates large amounts of different data types. You can then use the data in other Salesforce apps.
- Data Kit
- A data kit contains specific Data 360 objects, such as metadata, relationships, and other components, to streamline package creation and the installation process.
- Data Model
- A way to organize and standardize data elements and to add and edit data relationships.
- A content type that contains text and images and is distributed to email addresses.
- Email Preference Center Page
- The page where people can subscribe to and unsubscribe from your public lists.
- Email Template
- An email template is a reusable design that you can base new emails on. After you build a template, you can personalize the email for each recipient. You can also modify a template and limit what kind of changes users can make to the template.
- Form
- A content type that contains one or more fields for capturing data.
- Identity Resolution
- The process of matching multiple records to create a comprehensive view called a unified profile.
- Identity Resolution Ruleset
- The criteria used to identify and match related records, such as name or email address.
- Landing Page
- A content type that's hosted online and can contain text, images, or a form.
- Segment
- A group of unified individual IDs in Marketing Cloud that’s based on filtering rule criteria that you set.
- SMS Message
- A content type that contains only text and is distributed to subscriber phone numbers via the core messaging service.
- Unification
- The process of matching lead and contact records to create a unified individual record and make it available for segmentation.
- Unified Individual
- A consolidated record of metadata related to multiple prospect, lead, and contact records for the same person.
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