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Marketing Cloud Next
Marketing Cloud Next brings the power of the platform to your team’s marketing efforts. You can integrate multiple data sources with Data 360, build content with Experience Cloud, power complex customer journeys with Flow Builder, and optimize with Agentforce along the way.
Required Editions
| Available in: Salesforce Enterprise and Unlimited Editions with Marketing Cloud Next Growth or Advanced Edition |
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Dive into Marketing Cloud Next with videos. |
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Use Trailhead to build and test your skills.
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Say hello to the world of developer documentation. |
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Drive successful outcomes with Salesforce resources. |
For information about other Salesforce marketing products, see these articles.
- Marketing Cloud Account Engagement (formerly Pardot)
- Marketing Cloud Engagement (formerly Marketing Cloud)
- Salesforce Personalization in Marketing Cloud Next
- Marketing Intelligence in Marketing Cloud Next
- Manage Your Marketing App
Salesforce admins, marketing admins, and admins for Data 360 have a role to play in configuring and managing Marketing Cloud Next. Before you get started, determine whether these one user fills these admin roles or if many people are involved. - Business Units in Marketing Cloud Next
Business units create divisions within your org to focus on specific marketing goals, while also providing global visibility and control across the entire enterprise. Business units act as a junction between data and content, aligning your marketing efforts with specific organizational divisions. - Explore Agentforce and Einstein in Marketing Cloud Next
Agentforce in Marketing Cloud Next helps you create campaigns, message content, landing pages, segments, and more. Einstein predictive features provide insights and data to inform the content and timing of your marketing activities. - Comply with Privacy Regulations
Stay in compliance with privacy and consent regulations that apply to your business with consent management tools in Marketing Cloud Next. Use the default marketing communication subscription to collect and track consent data, or create your own custom subscriptions. Built-in preference pages make it easy for subscribers to manage their own communication preferences. - Target Audiences with Marketing Cloud Next
The strongest campaigns target the right audience. After you determine your ideal audience member, you can reach them by filtering Data 360 data into a segment or creating an actionable list of specific leads or contacts. - Get Started with Marketing Campaigns and Flows
Kick-start your marketing efforts with a centralized campaign hub where you can design and automate content. Each marketing campaign starts with a flow. Flows automate content distribution and data collection. - Manage Content in Marketing Cloud Next
Marketing Cloud Next provides the tools you need to create and store a variety of content to support your marketing efforts. The Content tab, powered by Salesforce CMS, is where you can organize your content in workspaces and folders. When you’re ready to create something new, create or clone and then edit a variety of marketing-specific content types in a consistent editing environment. - Measure Success in Marketing Cloud Next
Monitoring performance and reporting on your successes are a significant part of a marketer’s job. Marketing Cloud Next includes reporting options powered by Data 360 and Tableau Next. - Set Up Marketing Triggers in Marketing Cloud Next
Drive conversions and automate customer engagement with marketing triggers for key user behaviors and events. Easily configure these triggers to detect critical touchpoints in the customer’s journey and send personalized messages across multiple channels.
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