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          Measure Success in Marketing Cloud Next

          Measure Success in Marketing Cloud Next

          Monitoring performance and reporting on your successes are a significant part of a marketer’s job. Marketing Cloud Next includes reporting options powered by Data 360 and Tableau Next.

          Required Editions

          Available in: Salesforce Enterprise and Unlimited Editions with Marketing Cloud Next Growth or Advanced Edition
          • Reporting in Marketing Cloud Next
            After you set up Marketing Performance and install the required analytics packages, you get access to a number of different reporting options in Marketing Cloud Next.
          • Customize an Analytics Dashboard in Marketing Cloud Next
            Analytics dashboards are located on the Analytics tab and powered by Data 360. You can use the dashboards as-is or customize them to meet your business needs. Analytics dashboards are created from a group of report widgets. You can rearrange the widgets, change labels, filter data, and more.
          • Metrics Formulas for Marketing Cloud Next
            Reports and dashboards in Marketing Cloud Next contain a combination of direct and calculated values. The available metrics vary by channel and report location.
           
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