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Reporting in Marketing Cloud Next
After you set up Marketing Performance and install the required analytics packages, you get access to a number of different reporting options in Marketing Cloud Next.
Required Editions
| Available in: Salesforce Enterprise and Unlimited Editions with Marketing Cloud Next Growth or Advanced Edition |
Marketing Performance dashboards are powered by Data 360 and Tableau Next. They’re available on the Marketing Performance tab, as well as Campaign records. Engagement metrics are powered by Data 360. They’re available by default on people records and on the Analytics page. You can work with an admin to add scoring components to prospect, lead, contact, and person account records, or to create report collections in Analytics.
| Reporting Type | Location | Good for... |
|---|---|---|
| Campaign Performance dashboard | Marketing Performance tab and campaign records | Detailed understanding of the performance of aggregated campaigns or individual campaigns. |
| Content Performance dashboard | Content records | A big-picture look at KPIs for SMS, email, WhatsApp, landing page, and tracked links. The dashboard also includes engagement data for content variations. |
| Deliverability dashboard | Marketing Performance tab and campaign records | A comprehensive view of email deliverability metrics, including failure reasons. |
| Email Engagement dashboard | Analytics tab | A big-picture look at standard email marketing KPIs that you can filter by email, campaign, date range, and more. |
| Email Engagement reports | Analytics tab | A group of individual reports that focus on common email marketing KPIs. |
| Engagement Score | Prospect, lead, and contact records | At-a-glance understanding of someone who has been engaging with your brand. |
| Engagement Details | Prospect, lead, and contact records | Detailed understanding of someone’s recent engagement activities. |
| Forms Engagement dashboard | Analytics tab | A big-picture look at form KPIs that you can filter by date, public title, and more. |
| Forms Engagement report | Analytics tab | A group of individual reports that focus on common form KPIs. |
| Landing Page Engagement dashboard | Analytics tab | A big-picture look at landing page KPIs that you can filter by date, public title, and more. |
| Landing Page Engagement report | Analytics tab | A group of individual reports that focus on common landing page KPIs. |
| Marketing Performance dashboard | Marketing Performance tab | A big-picture look at campaigns and content that shows important trends and insights to act on. |
| SMS Engagement dashboard | Analytics tab | A big-picture look at standard SMS marketing KPIs that you can filter by email, campaign, date range, and more. |
| SMS Engagement report | Analytics tab | A group of individual reports that focus on common SMS marketing KPIs. |
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