Considerations for Activity Tracking

Compliance

You're responsible for complying with privacy laws and regulations applicable to your business. To protect the privacy of site visitors, use the default consent banner on landing pages and external sites. You can choose not to collect consent to track.

If consent to track is required, each visitor’s first page view isn't recorded because it occurs before they provide consent.

Implementation

Landing pages are served using the Experience Cloud Sites framework. The default Marketing Landing Pages site operates behind the scenes. Don’t add content to it.

You design consent banners in Salesforce CMS. All marketing landing pages use the same consent banner. You can use different consent banners across external websites.

Tracked Data

After you configure web tracking, these activities are tracked.

• Page views
• Form submissions
• Link clicks
• Button clicks

Tracking Cookie Reference

We use cookies to identify landing page visitors and track their activity. Cookies store a unique identifier for each landing page visitor but don't store personally identifying information.

On Salesforce-hosted domains, tracking cookies are set at the subdomain level such as example.my-salesforce.com. If you use a custom domain, tracking cookies are set at the root domain level.

To make sure that activity is tracked, set up your website to use first-party tracking by aligning all of your web pages and Salesforce content under your root domain. Industry standards are moving away from third-party cookie tracking, and we recommend using first-party domain alignment.