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Marketing Cloud Next
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            Demo Videos for Marketing Cloud Next

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            3. Marketing Cloud Next

            Demo Videos for Marketing Cloud Next

            Accelerate your marketing journey with video walkthroughs that spotlight key Marketing Cloud Next features.

            Required Editions

            Salesforce Enterprise and Unlimited Editions with Marketing Cloud Next Growth or Advanced Edition

            Administration and Setup

            Set Up Marketing Cloud Next (1:28:35)

            • Assign Permissions (0:00)
            • Set Up Data 360 (3:45)
            • Basic Settings (6:18)
            • Select a Data Space (6:39)
            • Turn on Marketing Cloud (9:13)
            • Install Data Kits (11:01)
            • Ingest a Data Stream (14:49)
            • Configure Identity Resolution Rules (17:44)
            • Set Up Email (25:20)
            • Set Up Domain Management and DNS (26:29)
            • Import a DNS Zone File (31:35)
            • Add and Update a Physical Address (36:33)
            • Manage Consent Validation (38:13)
            • Create Subscriptions (40:50)
            • Import Consent Data and View Preference Center (42:59)
            • Set Up Einstein: Metrics Guard, Send Time Optimization, Engagement Frequency, and Engagement Scoring (46:40)
            • Set Up Marketing Performance (52:05)
            • Set Up Agentforce and AI (53:36)
            • Activate Segmentation Usability (57:00)
            • Set Up Scoring Rules (1:00:21)
            • Set Up a Data Graph (1:05:31)
            • Add a Landing Page Integration (1:13:54)
            • Set Up Web Tracking (1:16:17)
            • Assign User Access (1:20:12)
            • Customize a Page (1:22:13)
            • Configure Privacy Consent Status LWC (1:22:58)
            • Configure Marketing Cloud Engagement LWC (1:23:22)
            • Review Setup Assistant (1:27:37)
            Create and Test in a Marketing Sandbox (7:05)

            Create and Manage DNS Entries (14:29)

            • Navigate to Domain (0:00)
            • Add a Subdomain (1:31)
            • Add a Friendly From Address (2:43)
            • Create a Record (3:50)
            • Activate a Domain (9:15)
            • Validate Domain Activation (10:58)
            • Choose Reply Mail Management Settings (11:46)

            Campaign Creation

            Campaign Overview (2:26)
            Create A Campaign Manually (9:27)
            Create a Campaign with Agentforce (2:01)

            Content Creation

            Content Builder Overview (30:05)

            • Introduction (0:00)
            • Marketing Cloud Overview (1:42)
            • Multichannel Content Creation (4:38)
            • Advanced Personalization (15:39)
            • AI and Agentforce in Action (22:07)
            • Governance and Approvals (27:04)
            Create an Email with Dynamic Content and Einstein (9:05)
            Send an Email (18:53)
            Create a Sign-Up Form (4:50)
            Create a Landing Page (4:48)
            Create an Email with HTML (2:27)
            CMS Approvals Overview (9:03)

            Data and Audience Segmentation

            Create a Segment (6:09)

            Segmentation and Consent Overview (41:22)

            • Introduction (0:00)
            • Data Model Concepts (4:54)
            • Data Streams (8:18)
            • Identity Resolution Rules (10:01)
            • Segments (12:02)
            • Unified Individual (13:16)
            • Segment Features (20:48)
            • Advanced Concepts (34:04)
            Create a Custom Field for Segmentation (4:57)
            Create a Data Graph (12:31)

            Flow

            Flow Concepts and Execution (48:33)

            • Overview (0:00)
            • Introduction and Core Concepts (4:05)
            • Flow Trigger and Basic Logic (10:03)
            • Messaging and Testing (22:08)
            • Example Use Cases (27:19)
            • Quality Assurance and Activation Controls (32:29)
            • Next Steps and Resources (38:17)
            • Advanced Concepts (39:56)

            Messaging

            WhatsApp Overview (33:08)

            SMS and WhatsApp: Core Concepts and Execution (44:10)

            • Introduction (0:00)
            • Agenda Overview (1:17)
            • Foundational Data (3:51)
            • WhatsApp External Configuration (15:20)
            • Core Compliance and Data Management (18:21)
            • Content Types Overview (22:20)
            • Handing Off to Agentforce (37:30)
            • Example Use Cases (39:28)
            • Pre-Launch Checklist and Next Steps (41:55)

            Reporting

            Reporting Overview (7:38)

            Unified Marketing: Performance and Analytics Strategy Unified Reporting (41:15)

            • Session Overview (0:00)
            • The Strategic Shift: Conceptual Overview (1:09)
            • Core Architecture Deep Dive (4:53)
            • Installing Marketing Performance (9:45)
            • Dashboard Functionality (12:19)
            • The “Micro” View: Campaign Performance (13:30)
            • The “Macro” View: Marketing Performance Tab (18:38)
            • Metric Definitions (21:18)
            • Advanced Analysis and Data Export (26:54)
            • Dynamic Content: From Setup to Reporting (31:50)
            • Troubleshooting and Maintenance (34:45)
            • Next Steps and Resources (40:03)
             
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