Loading
Salesforce now sends email only from verified domains. Read More
Market to Your Customers with Account Engagement
Table of Contents
Filter by (0)Add
Select Filters

          No results
          No results
          Here are some search tips

          Check the spelling of your keywords.
          Use more general search terms.
          Select fewer filters to broaden your search.

            Search all of Salesforce Help
            Search all of Salesforce Help
            How Do Spam Filters Work?

            You are here:

            1. Salesforce Help
            2. Docs
            3. Marketing Cloud Account Engagement

            How Do Spam Filters Work?

            Although spam filters can work in different ways, they typically examine sending reputation, email content, and recipient engagement when determining if a message is spam.

            Required Editions

            Available in: All Account Engagement Editions
            • Email Authentication and Sending IP Reputation
              To determine if a message is spam, most spam filters check for appropriate email authentication and look at your sending IP reputation. To avoid having your emails considered spam, use email authentication and protect your sending reputation.
            • Best Practices To Avoid Spam Filters
              Some spam filters evaluate your email’s subject and body text when determining whether a message is spam. To keep your emails from triggering spam filters, here are some best practices.
            • List Hygiene and Spam Filters
              List hygiene is key to getting past spam filters. If you send emails to unengaged or invalid prospects who ignore your emails, filters assume you're sending spam.
             
            Loading
            Salesforce Help | Article