Conversions Report Metrics

A Conversions report shows visitors who have converted to prospects, along with their score, conversion point, and source referrer information.

To see a Conversions report, navigate to Reports | Conversions. For a more detailed report, click Tools and select CSV Export.

Overview Metrics

Conversion At: The date and time of the form, form handler, or landing page submission.
Conversion Point: The form, form handler, or landing page where the visitor entered an email address.
Conversions: The total number of visitors who converted into prospects.

Source Referrer Query: For search referrer types, the keywords used in the query that led the visitor to your form, form handler, or landing page.
Source Referrer Type: The type of referrer, such as paid search, natural search, or ad.
Source Referrer URL: The full URL of the page your visitor was on before coming to your form, form handler, or landing page.
Source Referrer Vendor: The name of the referrer.

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