Visualize Personalization Attribution Intelligence

Attribution intelligence leverages engagement data from attribution models to provide deeper insights into the effectiveness of the personalized output you build with Salesforce Personalization. The attribution intelligence dashboard and analytics highlight how engagement with specific personalization points or personalized content relate directly to business goals and important performance indicators.

• Predefined Attribution Configurations
  Using Salesforce Personalization setup, you can install two predefined attribution configurations. After these configurations are deployed, you can view the attribution data for them from the Attributions tab.
• Create a Custom Attribution Configuration
  Instead of using the predefined attribution configurations, you can create your own custom attribution configurations using first-or last-touch models to better meet your needs. These custom configurations can help you evaluate how well your personalization decisions or strategies are working. By defining your own engagement signals and metrics, you can configure a two- to four-stage funnel stage configuration to track customer journeys from initial impression to conversion.
• Enable a Draft Attribution Configuration
  There are many reasons to make a draft of an attribution configuration. You can let people check the configuration before enabling it. You can also create different attribution configurations to get different attribution data, and turn those configurations on at different times or under different conditions. You can enable a draft attribution configuration at any time.
• Disable or Delete an Attribution Configuration
  You can disable or delete an attribution configuration at any time.
• View Attribution Intelligence for Active Attribution Configurations
  You can view analytics for active attribution configurations using the attribution intelligence dashboard. Attribution intelligence provides analytics for all personalization points and all associated content.
• Using the Personalization Attribution Intelligence Dashboard
  Use Attribution Intelligence dashboards in Salesforce Personalization to view funnel stage conversions related to a specific attribution model and analytic totals for each stage.
• View Attribution Intelligence Using Tableau
  You can use Tableau to view and analyze attribution metrics for predefined attribution DMOs. By connecting data model objects using the built-in Salesforce Data Cloud Connector in Tableau, you can analyze your attribution data in near real time.