About Salesforce Personalization

Salesforce Personalization Marketing Cloud Next works with Data 360 to provide personalized experiences across Salesforce clouds. It uses objective-based (using ML), or rules-based content recommenders to deliver personalized experiences to customers across channels. For simple use cases, you can also configure rules to surface specific content assets.

• How Salesforce Personalization Works
  Salesforce Personalization uses Data 360 to isolate, organize, and prepare data for use as personalized content. Data 360 data spaces provide logical partitions to organize the data for profile unification, calculated insights, and marketing.
• Standard Editions and Licenses for Salesforce Personalization
  Salesforce Personalization is available in several standard Salesforce editions. Personalization requires a Data 360 license.
• Billable Usage Type for Salesforce Personalization
  Usage of Salesforce Personalization features impacts Personalization Credit consumption. For more information on how usage is billed, refer to your contract or contact your account executive.
• Terminology in Salesforce Personalization
  To deliver personalized experience across clouds and other channels, Personalization uses a variety of objects, DMOs, and functions across Data 360 and Salesforce apps. Learn the terms that appear throughout the Salesforce Personalization user interface and documentation.
• Limits for Salesforce Personalization
  Learn about Salesforce Personalization limits.
• Salesforce Personalization Data Model Objects
  The Salesforce Personalization data model subject area includes multiple data model objects (DMOs) that store personalization decision activities.