How Salesforce Personalization Works

Salesforce Personalization uses Data 360 to isolate, organize, and prepare data for use as personalized content. Data 360 data spaces provide logical partitions to organize the data for profile unification, calculated insights, and marketing.

A data space contains data graphs that use data model objects (DMOs) to build precalculated views of your data. Personalization uses these data graphs to obtain and deliver personalized content to users or site visitors. Personalization uses its own DMOs when making decisions about which individuals are eligible to receive a personalization and when determining which personalized content to provide.

Personalization is delivered in the following ways.

• A Customer 360 Personalization application that centralizes connected and personalized experiences across clouds.
• Personalization as a Service that uses Data 360 to provide real-time personalization functionality to Salesforce customers across channels.