Define Segments for Salesforce Personalization

You can define real-time segments based on customer interactions to deliver immediate responses. For example, use segments to assess user engagement in real time to segment customers based on interests and preferences. You can also define standard segments to determine which products you want to recommend to individuals. For example, you can exclude products that users have purchased in the past 15 days from a recommendation list.

• Using Segmentation with Salesforce Personalization
  Segmentation breaks down your data into segments to help you understand, target, and analyze your website and app users. You can create different types of segments to work with Salesforce Personalization. 
• Create a Segment for Salesforce Personalization
  You can create standard or real-time segments to use for decision targeting.