Web Personalization Manager for Salesforce Personalization

Salesforce Personalization in Marketing Cloud Next can manage personalized content on non-Salesforce websites. Use Web Personalization Manager to create and refresh tailored experiences that appear at the right moment and location using customer interaction data captured by Salesforce Interactions Web SDK, along with AI-driven recommendations. You can create multiple personalization experiences and designate specific ones for different pages of your website, improving relevance and visitor engagement.

• Prerequisites
  Before using Web Personalization Manager, you need to configure the Salesforce Interactions Web SDK, set up personalization points, and ensure users have the necessary permissions.
• Access Web Personalization Manager
  Accessing Web Personalization Manager requires only appending a simple query string to your website URL.
• Creating a Personalization Experience
  A personalization experience helps you tailor the content displayed on your website, ensuring that it appears at the right moment and location. Each personalization experience is based on an available personalization point. You can create multiple personalization experiences and designate specific ones for different web pages. When creating a personalization experience, you can use an experience template or personalize page elements yourself.
• Preview the Experience
  After creating personalized content, you can use the Web Personalization Manager to preview the content from the perspective of specific site visitors. The preview function helps ensure a consistent and engaging personalized experience before publishing.
• Publish a Personalization Experience
  When you’re ready to publish a personalization experience, you can confirm the changes and save them.