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Referral Marketing
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          Add Rewards

          Add Rewards

          Referral programs incentivize the advocates and referred friends for engaging with the brand. Marketing managers can design a range of rewards such as commission payouts, cashbacks, or gift cards that appeal to the target audience. They can add multiple rewards types in a referral program and offer different rewards to advocates and their friends. If a referral program includes multiple promotions, each promotion can offer a unique set of rewards to both advocates and their friends.

          Required Editions

          Available in: Lightning Experience
          Available in: EnterprisePerformance, Unlimited, and Developer Editions with Referral Marketing
          • Create Voucher Definitions
            Marketing managers create voucher definitions that act as templates to issue vouchers. The values that marketing managers add in a voucher definition are used as the values of the vouchers.
          • Create Extended Reward Definitions
            Marketing managers can design various reward types for your company's referral program, such as gift cards and cashback for both advocates and referrals. With extended rewards, marketing managers can add multiple reward types within a referral program that resonate with the target audience.
           
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          Salesforce Help | Article