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Referral Marketing
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          Create a Referral Program

          Create a Referral Program

          The launchpad for any referral strategy is the referral program. After marketing managers create a referral program, they can manage and implement all aspects for their referral strategy from the referral program.

          Required Editions

          Available in: Lightning Experience
          Available in: EnterprisePerformance, Unlimited, and Developer Editions with Referral Marketing
          User Permissions Needed
          To create a referral program:

          Referral Marketing permission set

          AND

          Edit permission on Loyalty Program

          Tip
          Tip If your brand uses the same org to run their loyalty program by using Loyalty Management, ask your admin to add the Type and Subtype field to the page layout of the Loyalty Program object. The Type field helps you indicate that the program is for a referral program. The Subtype field helps you indicate whether it is a B2B or B2C referral program.
          1. From the App Launcher, find and select Referral Marketing.
          2. Click New.
          3. Enter the name, description and status of the referral program.
          4. Select the type as Referral.
          5. Select the subtype as Business to Customer.
          6. Save your changes.
           
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