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            Access Referral Marketing Data in Marketing Cloud Engagement

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            Access Referral Marketing Data in Marketing Cloud Engagement

            To access the data that Referral Marketing objects store, use Synchronized Data Sources in Marketing Cloud Engagement. The marketing journeys that send emails for activated promotions require data from Referral Marketing objects. Create Synchronized Data Sources for the Referral Marketing objects whose data the marketing journeys use.

            Required Editions

            Available in: Marketing Cloud Engagement
            User Permissions Needed
            To create data extensions in Marketing Cloud Engagement: Marketing Cloud Administrator role

            Create Synchronized Data Sources for these Referral Marketing objects:

            • Campaign—Required if marketing managers only use campaigns to decide the target audience of promotions.
            • CampaignMember—Required if marketing managers only use campaigns to decide the target audience of promotions.
            • Contact
            • ExtendedReward
            • ExtendedRewardDefinition
            • JournalType
            • JournalSubType
            • LoyaltyProgram
            • LoyaltyProgramMember
            • LoyaltyProgramMbrPromotion
            • User
            • Promotion
            • PromotionMarketSegment—Required if marketing managers only use Data 360 segments to decide the target audience of promotions.
            • PromotionStage
            • PromotionStageEmailTemplate
            • PromotionStageTemplate
            • PromotionTemplate
            • PromotionTmplExtdRewardDef
            • Referral
            • Segment—Required if marketing managers only use Data 360 segments to decide the target audience of promotions.
            • TransactionJournal
            • Voucher
            • VoucherDefinition

            Ensure that you include all the fields of the Referral Marketing objects in the Synchronized Data Sources.

            1. Create syncronized data sources in Contact Builder for the Referral Marketing objects.
            2. After the data source is synchronized, review the synchronized data extension that’s automatically created for each data source.
              1. From the Contact Builder, click Data Extensions.
              2. Click Syncronized Data Extensions.
              3. To review the details of the data that’s stored in the data extension, open the data extension.

            See Also

             
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