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          Guide for Sending SMS Messages to Australia

          Guide for Sending SMS Messages to Australia

          Review the guidelines and restrictions for sending SMS messages to recipients in Australia. This information is for general informational purposes only. This information doesn't, and isn't intended to, constitute legal advice. Consult your own independent legal counsel for guidance on use cases and applicable legal and industry requirements.

          Overview
          ISO 3166 Country Code AU
          International Dialing Code 61
          Major Carriers
          • Telstra
          • Optus
          • Vodafone Australia
          Alphanumeric Code Support Yes
          Unicode Support Yes
          Maximum Message Link 160
          Concatenation Support Yes
          Shortened URLs Yes
          Long URLs in Message Yes
          Supported Codes
            Short Code International Long Code Local Long Code Alphanumeric Code
          Supported No Yes Yes Yes
          Two-way Support -- No Yes No
          Provisioning Time -- -- 1 week 1 week
          Comments -- -- Requires preregistration Requires preregistration

          SMS Code Provisioning Guidelines

          Use a custom alphanumeric code with an international long code set up for one-way sending. Alphanumeric codes must be associated with the brand, enterprise, product, or service. These codes can include only alphanumeric characters or spaces. Your codes require a minimum of 3 characters and can’t exceed 11 characters.

          Restricted Content

          You’re responsible for complying with local rules and regulations. To ensure compliance, familiarize yourself with the legislation of the local market. Failure to comply can result in service suspension, cancellation, and fines.

          Best Practices and Compliance References

          Telecommunications in Australia are regulated by these agencies:

          Consider using separate alphanumeric codes for marketing and transactional sends.

           
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