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          Guide for Sending SMS Messages to Brazil

          Guide for Sending SMS Messages to Brazil

          Review the guidelines and restrictions for sending SMS messages to recipients in Brazil. This information is for general informational purposes only. This information doesn't, and isn't intended to, constitute legal advice. Consult your own independent legal counsel for guidance on use cases and applicable legal and industry requirements.

          Overview
          ISO 3166 Country Code BR
          International Dialing Code 55
          Major Carriers
          • Claro Brazil
          • Vivo
          • TIM Brazil
          • Oi Movel
          Alphanumeric Code Support No
          Unicode Support No
          Maximum Message Link 160
          Concatenation Support No
          Shortened URL Yes
          Long URLs in Message Yes
          Supported Codes
            Short Code International Long Code Local Long Code Alphanumeric Code
          Supported Yes No No No
          Two-way Support Yes -- -- --
          Provisioning Time 6 weeks -- -- --
          Comments Requires preregistration -- -- --

          SMS Code Provisioning Guidelines

          Use a Brazil short code for two-way sends that support marketing and transactional sends. Network carriers require monthly sending rates of at least 100,000 sends per month to keep a short code active. We recommend planning your sending rate as soon as possible before procuring a short code. Conduct marketing sends from Monday through Friday, 8 AM to 6 PM, and Saturday from 9 AM to 1 PM (UTC−03:00). You also can't send messages during national holidays.

          Financial services customers must register full URLs used in messages before sending. Brazilian carriers can block these messages in order to implement additional fraud protection. When applying for a code, include sample content with URLs to prevent blocking these messages. Make sure your messages include the name of the business and a full list of URLs.

          Restricted Content

          You’re responsible for complying with local rules and regulations. To ensure compliance, familiarize yourself with the legislation of the local market. Failure to comply can result in service suspension, cancellation, and potential fines. Brazil generally forbids content related, but not limited to, these products and services:

          • Adult
          • Alcohol
          • Gambling
          • Politics
          • Religion

          Best Practices and Compliance References

          Consider using different alphanumeric codes for marketing and transactional messaging. Telecommunications in Brazil are regulated by these agencies:

           
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