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          Guide for Sending SMS Messages to New Zealand

          Guide for Sending SMS Messages to New Zealand

          Review the guidelines and restrictions for sending SMS messages to recipients in New Zealand. This information is for general informational purposes only. This information doesn't, and isn't intended to, constitute legal advice. Consult your own independent legal counsel for guidance on use cases and applicable legal and industry requirements.

          Overview
          ISO 3166 Country Code NZ
          International Dialing Code 64
          Major Carriers
          • Vodafone
          • Spark
          • 2degrees
          Alphanumeric Code Support No
          Unicode Support Yes
          Maximum Message Length 160
          Concatenation Support Yes
          Shortened URLs Yes
          Long URLs in Message Yes
          Supported Codes
            Short Code International Long Code Local Long Code Alphanumeric Code
          Supported Yes No No No
          Two-way Support Yes -- -- --
          Provisioning Time 10 weeks -- -- --
          Comments -- -- -- Requires preregistration

          SMS Code Provisioning Guidelines

          Use a two-way short code to send and receive marketing and transactional sends for this market. Offer support for your sends using a customer care email or toll-free phone number and a website that lists your terms and conditions.

          All messages must contain your company, brand, or service name at the beginning of the message. Include an opt-out call to action at the end of the message.

          Restricted Content

          You’re responsible for complying with local rules and regulations. To ensure compliance, familiarize yourself with the legislation of the local market. Failure to comply can result in service suspension, cancellation, and potential fines. New Zealand generally forbids content related, but not limited to, these products and services:

          • Adult
          • Gambling
          • Tobacco

          Best Practices and Compliance References

          Telecommunications in New Zealand are regulated by these organizations:

           
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