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HTMLENCODE
Encodes text and merge field values for use in HTML by replacing characters that are
reserved in HTML, such as the greater-than sign (>), with HTML entity equivalents, such as
>.
Use
{!HTMLENCODE(text)} and replace
text with the merge field or text string that contains the reserved
characters.
Tips
This function is only available in custom buttons and links, and in Visualforce.
foo__c
contains <B>Enter the user's name<b>, {!HTMLENCODE(foo__c)} results in: <B>Enter the user's name</b>
