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          Activity Metrics Fields

          Activity Metrics Fields

          Activity Metrics fields show a summary of sales activities that were added to Salesforce manually and by Einstein Activity Capture. Most of the fields are available to Einstein Activity Capture users after Activity Metrics is turned on. A few fields are available only to Sales Engagement users, regardless of whether they use Einstein Activity Capture. Activity Metric fields are derived from your activity data, so create formula fields when using them on page layouts.

          Required Editions

          Available in: Lightning Experience
          Available with Einstein for Sales, which is included in Einstein 1 Sales Edition and available for an extra cost in Enterprise and Unlimited Editions
          Available with Sales Engagement, which is included with Sales in Performance and Unlimited Editions, and available for an extra cost in Professional and Enterprise Editions
          Available with Revenue Intelligence, which is available for an extra cost in Enterprise and Unlimited Editions
          Note
          Note We’re reorganizing the Einstein Activity Capture documentation. We’re moving some information around, but we aren’t deleting anything.
          Important
          Important Starting in Summer ’25, Activity 360 Reporting, Activity Metrics, and Activities Analytics Dashboard aren’t available unless previously set up. Additionally, data from these reporting tools that appear in other features, including Pipeline Inspection and Einstein Conversation Insights isn’t available unless configured before Summer ’25. If you’re already using Activity 360 Reporting, Activity Metrics, Activities Analytics Dashboard, or related data, you can continue to do so until these tools are retired. To explore email data added by Einstein Activity Capture after Summer ’25, make sure you sync email as salesforce activity and use Salesforce Activity reports. See Considerations for Sync Email as Activity and Einstein Activity Capture Activity 360 Reporting, Activity Metrics, Activities Dashboard Upcoming Retirement.
          Where to Use Activity Metrics Fields Details
          List views Create or edit a list view. Select the Activity Metrics fields to include. When displayed on list views, Activity Metrics fields are indicated by Einstein indicator.
          Record page layouts Create a custom formula field that points to an Activity Metric field. Then add it to your page layout.
          Reports Create a report and add the Activity Metrics fields.
          Flow Builder or Process Builder

          Create a flow or process that includes Activity Metrics fields. Unlike most field updates, changes to activity metrics field values don’t trigger flows or processes. Instead, activity metrics field values can be used to evaluate rule criteria for actions.

          For example, when opportunities move to the Proposal or Price Quote stage, use the Inactive Days or Last Activity Date field to send an email alert to opportunity owners.

          Note
          Note Unless otherwise noted, activities include events, emails, tasks, and calls.
          Field Description Process Builder and Triggers Formula Field
          First Call Date

          The date when the earliest call was made through Sales Dialer or a computer-telephony integration solution that logged the call to Salesforce.

          This field is available only to Sales Engagement users.

          [object].ActivityMetric.FirstCallDateTime  
          First Email Date

          The date when the earliest email was sent or received.

          This field is available only to Sales Engagement users.

          [object].ActivityMetric.FirstEmailDateTime  
          Inactive Days

          The number of days since the most recent activity was completed

          This field is derived from the Last Activity Date field.

          [object].ActivityMetric.LastActivityDateTime - NOW

          For example, create a trigger that notifies a user when there isn’t any activity on an account for a certain amount of time.

          Today() - LastActivityDate

          This formula calculates the difference between the current date and the date of the last activity.

          Last 7 Days Activities The number of activities completed in the last 7 days [object].ActivityMetricRollup.TotalActivities7Days  
          Last 30 Days Activities The number of activities completed in the last 30 days [object].ActivityMetricRollup.TotalActivities30Days  
          Last Activity Date The date when the most recent activity was completed [object].ActivityMetric.LastActivityDateTime  
          Last Call Date The date when the most recent call was made through Sales Dialer or Inbox [object].ActivityMetric.LastCallDateTime  
          Last Email Date The date when the most recent email was sent or received [object].ActivityMetric.LastEmailDateTime  
          Last Email Received Date The date when the most recent email was received [object].ActivityMetric.LastEmailReceivedDateTime  
          Last Email Sent Date The date when the most recent email was sent [object].ActivityMetric.LastEmailSentDateTime  
          Last Event Date The date when the most recent event was completed [object].ActivityMetric.LastEventDateTime  
          Last Task Date

          The date when the last task was completed

          For example, if a task is completed before the due date, the Last Task Date is different from the Due Date. Because tasks show up on the activity timeline according to their due date, inconsistencies can exist between the Last Task Date and what’s on the activity timeline.

          [object].ActivityMetric.LastTaskDateTime  
          Next Activity Date The date of the next scheduled task or event. Only open tasks within the next 30 days are included. [object].ActivityMetric.NextActivityDateTime  
          Today’s Activities Number of activities closed today

          [object].ActivityMetricRollup.TotalActivitiesDay

          For example, create a trigger that sends a daily email to Sales Managers with the total number of activities during that day.

           
           
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