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How Contacts Sync with Einstein Activity Capture
If you use Einstein Activity Capture, learn about how we sync your Microsoft or Google contacts with Salesforce contacts and accounts. Also, learn what we do when we can’t find a match.
Required Editions
| Available in: Lightning Experience |
| Available with Einstein Activity Capture Standard in Sales in Starter, Pro Suite, Professional, and Enterprise Editions |
| Available with Unlimited Edition, Einstein 1 Sales Edition, and Agentforce 1 Edition |
| Available with Einstein for Sales, which is included in Einstein 1 Sales Edition and available for an extra cost in Enterprise and Unlimited Editions |
| Available with Sales Engagement, which is included with Sales in Performance and Unlimited Editions, and available for an extra cost in Professional and Enterprise Editions |
| Available with Revenue Intelligence, which is available for an extra cost in Enterprise and Unlimited Editions |
How Contacts Sync with Salesforce Records
When Einstein Activity Capture runs its initial contact sync, it checks to see whether contacts with the same email address exist in Salesforce and your connected account. If Einstein Activity Capture finds contacts with matching email addresses, the two contacts are mapped to each other and begin to sync. If Einstein Activity Capture can’t find a contact with a matching email address, it checks whether contacts with the same first and last name exist.
If multiple contacts in Salesforce have matching email addresses, Einstein Activity Capture matches the contact with the most recent activity, most recent updated date, or oldest creation date, depending on your sync configuration.
If no match is found in Salesforce or your connected account, a new matching contact is created.
After the initial sync, Einstein Activity Capture periodically checks whether contacts require syncing.
Einstein Activity Capture also checks whether a contact’s company name matches a Salesforce account’s company name. If a match is found, the Salesforce account is related to the synced contact in Salesforce. If no match is found, the synced contact is added to the Unresolved Items list in Salesforce.
How Person Accounts Sync with Salesforce Records
If your admin enabled person accounts in Salesforce, your person accounts sync with contacts in your connected account. Person accounts sync the same way as contacts do. Here are a few things to keep in mind when syncing person accounts.
- If you’re set up to sync contacts from your connected account to Salesforce or both ways, create person accounts in Salesforce before you start syncing.
- To match person accounts and contacts, Einstein Activity Capture compares the First Name and Last Name fields in Salesforce to the Company field in your connected account. Changes to the First Name, Last Name, and Company fields don’t sync between applications.

