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          Automatic Contact Enhancements

          Automatic Contact Enhancements

          Let generative AI identify your contacts’ buying behavior and company information automatically from your email interactions. Build content-rich profiles for all your contacts to draw accurate buyer relationship maps so that you can close deals.

          Required Editions

          Available in: Lightning Experience
          Available in: Professional, Enterprise, Performance, Unlimited, Developer Editions with Sales, and Agentforce 1 Sales Edition
          Example
          Example Carole White is a VP in the Finance department and the buyer in an account renewal. An email you received from her contains in the message body “We’re creating a purchase order for 50 licenses for Einstein Activity Capture.” The same email has a signature block that contains Executive VP, Finance below Carole’s name. From this interaction, Automatic Contact Enhancements uses generative AI to fill in seniority level, department group, and buyer attributes on Carole’s contact record.
          • How Automatic Contact Enhancements Works with the Buyer Relationship Map
            Automatic Contact Enhancements helps keep buyer relationship maps up-to-date so that you always have the most robust contact information without any manual data entry. Automatic Contact Enhancements uses generative AI to identify buyer attributes, department group, and seniority level from a user’s email activity. These values are then added to the contact and shown in the buyer relationship map.
          • Considerations for Automatic Contact Enhancements
            Learn about requirements, impacted fields, and supported languages for Automatic Contact Enhancements.
          • Set Up Automatic Contact Enhancements
            Turn on Automatic Contact Enhancements, add fields to the contact record layout and list views, and recognize when the feature is on.
           
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          Salesforce Help | Article