Let generative AI identify your contacts’ buying behavior and company information
automatically from your email interactions. Build content-rich profiles for all your contacts to
draw accurate buyer relationship maps so that you can close deals.
Required Editions
Available in: Lightning Experience
Available in: Professional, Enterprise, Performance,
Unlimited, Developer Editions with Sales, and Agentforce 1 Sales
Edition
Example Carole White is a VP in the Finance department and the buyer in an account renewal. An
email you received from her contains in the message body “We’re creating a purchase order for
50 licenses for Einstein Activity Capture.” The same email has a signature block that contains
Executive VP, Finance below Carole’s name. From this interaction, Automatic Contact
Enhancements uses generative AI to fill in seniority level, department group, and buyer
attributes on Carole’s contact record.
How Automatic Contact Enhancements Works with the Buyer Relationship Map Automatic Contact Enhancements helps keep buyer relationship maps up-to-date so that you always have the most robust contact information without any manual data entry. Automatic Contact Enhancements uses generative AI to identify buyer attributes, department group, and seniority level from a user’s email activity. These values are then added to the contact and shown in the buyer relationship map.
Set Up Automatic Contact Enhancements Turn on Automatic Contact Enhancements, add fields to the contact record layout and list views, and recognize when the feature is on.
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