Use the buyer relationship map on opportunities and accounts to visualize contacts across
company levels. Discover key stakeholders, deal champions, and potential risks. After you enable
Buyer Relationship Map, the Seniority Level, Department Group, and Buyer Attributes fields are
available to add to your contacts.
Required Editions
Available in: Lightning Experience
Available in: Enterprise, Performance, Unlimited Editions
with Sales, and Agentforce 1 Sales Edition
Access the map from any opportunity or account’s action menu.
Example Here’s a relationship map for an account showing key department groups such as Tech,
Finance, and Legal. For more information about key values, see Considerations for Buyer Relationship Map.
This relationship map for an opportunity has insights to help you complete the map.
We use three kinds of cookies on our websites: required, functional, and advertising. You can choose whether functional and advertising cookies apply. Click on the different cookie categories to find out more about each category and to change the default settings.
Privacy Statement
Required Cookies
Always Active
Required cookies are necessary for basic website functionality. Some examples include: session cookies needed to transmit the website, authentication cookies, and security cookies.
Functional Cookies
Functional cookies enhance functions, performance, and services on the website. Some examples include: cookies used to analyze site traffic, cookies used for market research, and cookies used to display advertising that is not directed to a particular individual.
Advertising Cookies
Advertising cookies track activity across websites in order to understand a viewer’s interests, and direct them specific marketing. Some examples include: cookies used for remarketing, or interest-based advertising.