Buyer Relationship Maps helps sellers visualize contacts across company levels and
manage complex B2B stakeholder relationships within Accounts and Opportunities. Discover key
stakeholders, deal champions, and potential risks. After you turn on Buyer Relationship Map, the
Seniority Level, Department Group, and Buyer Attributes fields are available to add to your
contacts.
Required Editions
Available in: Lightning Experience
Available in: Enterprise, Performance, Unlimited Editions
with Sales, and Agentforce 1 Sales Edition
Sellers access the Relationship Map (1) associated with an opportunity or account to
visualize contacts across company levels (2). Each tile (3) in the map corresponds to specific
contacts in the hierarchy. Sellers click a contact tile to open the side panel (4), where they
can edit a contact's details.
The relationship map for an opportunity has insights to help you complete the map.
Tip Use insights to identify areas of your map that are missing critical and
optional key stakeholders (1). Find contacts in your account or opportunity with missing
seniority levels and department groups that prevent them from appearing on the map (2).
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